Tens of thousands of patients contact their GP each week with concerns about new or changing skin lesions. GPs, stretched beyond capacity, often ask for photos - and with good reason. A clear image can often rule out concern, saving everyone time and anxiety.

But here’s the problem: too many of those photos are poor quality. Too many clinicians reviewing them aren’t confident in dermoscopic diagnosis. And too often, “not sure” leads to referral - because missing a cancer isn’t an option.

It’s not always easy to get a GP appointment, and many people don’t feel confident seeking medical advice for something they think might be “nothing.” And while our GPs do an incredible job, referrals to dermatology can be hard to come by. Map My Mole offers peace of mind. It’s quick, accessible, and the detailed reports come back so fast. As a clinic, it’s become an essential part of what we offer. In an age where skin cancer is on the rise, it helps us take proactive steps - giving our clients reassurance and sometimes, even saving lives.